Experience Design
Mission
Mural Madness
Encourage passersby and tourists to explore the beautiful mural art the Mission has to offer and to learn about its cultural and historical significance in a self-guided “outdoor museum” tour
Demo Video
Challenge
Encourage passersby and tourists to explore the beautiful mural art the Mission has to offer and to learn about its cultural and historical significance in a self-guided “outdoor museum” tour—our app.
Process
Inspiration
Duration
4Weeks
My Role
Design Direction
Product Design
Interaction Design
UX Design
User Flow
Team
Gina Park
Jonah Rabago
Kumari Pacheco
Ruth Bhavsar
2. Filed Trip
We went to ‘The Mission’ to see the vibes and murals so that we can get ideas
Ideation
3. Define the Concept
To decide concept of this app, we’ve explored concept areas and elements that catch user’s interest based on market & user research.
4. Final Concept
The final concept is ‘cultural exploration.’ Expand & ideate what we can achieve within this concept. At this stage, we created user flow and iterate it more than 10 times.
Research
5, Research Arts
Research mural arts to decide what arts we are going to include based on our concept.
6. Outreach Artist
We reach out to artist to get more information and story about the murals.
7. Mapping locations
Using Google Maps, pin the location for making the selected mural. We optimize the routes to a users can see as many mural arts as they can see on the way.
User Flows
7. User flows / Flow tasks
We then converged our thinking to determine the core user journeys. During the user journey phase, we would often start sketching as ideas emerged.
Wireframes
8.
Interface
Download App – Safari
Home
Audio Tour
NTF Reward
Reflection
Working on the Mission Mural Madness project was one of the most fun experiences—especially exploring the Mission’s beautiful murals for research—so there is no doubt our users will also have a great time exploring on their own.
This project is successful in that it allows users the flexibility of using our optimized tour route or taking a more freeform approach, and gives a lot of context into the artists and their work.
If we had more time, we would have developed the discovery aspect a bit more so that we could attract more users than just those who happen to be in the Mission and see our QR codes.
