Service App Redesign
Project Overview
To enhance the process for users, the redesigned LinkedIn application focuses on the “job” section.
Pain Points
1. Too many steps to access the main functions.
2. Since a few of the main features are hidden, user can’t use the primary functions that users had not used before.
3. Users cannot select various locations at once, so they need a lot of searches to get the desired results.
Target Users
People who looking for job.
Result
87.5% of users were satisfied with the redesigned job page.
-What’s success?
- Easy access
- No hidden key functions
- Features located at expectable locations
- More informations with less tap
- More expecatable and familiar steps
– What’s not success?
Too many inforamtion at one page
About
Redesign
Case Study
Role
UX/UI Designer
Individual Projuect
Duration
7 Weeks
Key Features - Before & After
Before
Hidden Key Functions
- Some users find it time-consuming to find the saved jobs.
- The 3 steps are in an unexpected area.
After
1click - saved jobs
- Based on user interviews. It is one of the most used features such that the user can now see saved jobs with only one click.
Before
Less Friendly Interface
- The saved job is also hidden, so it’s hard to see my saved job list.
After
1click - Use Key features
- Designed based on business objectives, research, and user interviews. There are 4 key primary functions for LinkedIn users. I put them in front so that users can access them easily.
Before
Limited Range
- limited location range such that it applies to only one location.
- The user can’t filer the location to initiate the search.
After
User Centered - Set location
- The user can search the location without typing each city separately.
How ca we enhance the user experience on Linkedin,
specifically in the transition from job searching to securing a job?
Design Process
UX Research
Usability Heuristics
Benchmarking
Competitor Analyze
- American business and employment-oriented online service
- Independent service but when you apply for the jobs, it connects to the other websites.(indeed or their own page for apply)
- Job searching, applyy jobs and networking
- Create economic opportunity for every member of the global workforce
- Connect the world’s professionals to make them more productive and successful
- HR, Recruiter, applicant, (students), everyone in job market
- linkedin premium is too expensive and it didn’t help a lot
Strengths
- Have wide networking enviromnet
- Show insights from other users
- Job searching, applyy jobs and networking
- Interview questions
- Show average salary
Weakness
- Too much spam massages
- spam job postings
- Job searching filtering system
- Hard to remove resume or update resume
- It’s too hard to read
- They need to emphasize someting important info
- Glassdoor is an American website where current and former employees anonymously review companies.
- Glassdoor also allows users to anonymously submit and view salaries as well as search and apply for jobs on its platform
- Independent service but when you apply for the jobs, it connects to the other websites.(indeed or their own page for apply)
- Job searching, aply jobs and estimate salary
- HR, Recruiter, applicant, (students)
Strengths
- Interview questions
- Show average salary
- Company culture reviews
- Very easy to use and understand
- To help people everywhere find a job and company they love
Weakness
- Can’t skip any option to add my school info or history info
- Bad hierarchy at notification system
User Research
Understanding “WHY” users were struggling job apply
User Interview
“Can we search around one area?
Do I have to search each city?”
After task-based and general interviews with 5 Linkedin users, I got 4 big problems.
Focus on the ‘Job’ section, I’ve narrowed down 3 big problems that I need to improve.
Persona
Journey Map
The main target user in this research was the 20s and 30s, who mainly use LinkedIn for job searching and networking. The representative user was conceived as both entry and senior level.
Design Opportunity / Challenges
Problem Statement
1. We need fewer steps to access the main functions.
2. To improve the user experience, adding a customizable part should be implemented.
3. Since a few of the main features are hidden, I can improve the use of primary functions that users had not used before.
Validating
Preference Test
Facts
- Users prefer scrolling to touch.
- When 3 items are filtered, the user needs up to 15 touches.
- Users do not like so many touches.
- Rather than accepting too much (diverse) information on one screen, they prefer to be slightly subdivided into large categories.
Overall Impact
In tacking bridging job searching to applying, I considered several options. After the defining stage, I moderated preference test. The main goal was to find out the functions users think are the most important and to design functions that could be used more comfortably.
Defining interaction models
Wireframe
In defining the interaction model, the next step was designing a faster and more hassle-free process from the search to the application phase. I sketched out interaction models and detailed out every component of the system.
Concept Development
Access Main
job
saved
my application
interview preparation
Hassle free access to the key features.
The existing LinkedIn site, where the main function was hidden, made it difficult for many users to access it. I created a quick and easy approach for users by exposing the primary function on the outside.
Search
job search
filtering location
search location
filtering location
job list
Value less touch and more customization.
On the existing LinkedIn site, the user could search only one type of information at a time, and it exhausted users who had to search several times to get all the information they needed. It is now designed to bring as much information as possible to users all at once with a few touches as possible.
Deliver
1 Job Main
I redesigned all the main functions (Jobs, Saved, My Applications, Prepare) to be accessible with a single touch.
2 Job Posting
To not give too much information on a small mobile screen, secondary information has been made scrollable horizontally.
3 Prepare an Interview
“Interview preparation,” one of the main functions of LinkedIn, can also be accessed immediately with a single touch.
4 Saved Jobs
User can find their saved job directly on the main page without any unnecessary steps
5Filter
It is now designed to allow you to grasp at a glance what filtering options are available in accordance with those essential cases that require a lot of filtering.
6Location - Search and Add
In one search, the user can search for a job by selecting multiple places at once.
7Location - Map
When searching for a wide range of jobs, Users can use maps to select and search ranges.
Reflection
#Tap Decreased
#10 people
DECREASED
#Fewer Steps
#10 people
DECREASED
#Satisfying
#10 people
INCREASE
Users have given the site creators a rating of “excellent experience as they could
access the areas they wanted without going through multiple steps.
How I moderated to get this feedback?
1. Task based interview
Task 1
Can user successfully solve the problem (Same task as user research and compare the results)
: Search senior UX designer, North California, Company : Facebook, Amazon, Apple, Netflix, Google
Task 2
Let’s find out where can you see the questions for interview preparation
2. Survey – Google forms (rating and short answer)
What I’ve learned
To make a great user-centered design, I realized that it is essential to understand certain issues (such as business objectives and users’ needs) and the nature of the desired service before conducting user research. I analyze the contents of the user interviews to discern the most important goals of the project.
My process is to analyze, design, and do a usability test or an A/B test. It is vital to listen to what the users prefer and why they prefer it as discovered in the usability or the a/b test, and then analyze it again. In the case of a particular project, this process has the most significant impact on my results.
